The brand

The evolution of MILF Sunglasses

The origins

In 1988, a manufacturer of safety goggles developed a frame for factory work. Refused by European standards for such use, they are adapted into fluorescent-coloured solar frames and stamped on behalf of the "SKI 3000" store in La Clusaz. These glasses with both vintage and futuristic looks do not really achieve the expected success and end up deep in the attic of the store.

The origins of MILF Sunglasses brand - Made In La France

In 2008, Benjamin, originally from Annecy, works in a skishop in La Clusaz with a bunch of friends. Their boss asks them one day to put away the attic and make a clean place, "Guys, put away all these boxes that have been hanging around the dump for 20 years!" Immediately said, the young skiman and his colleagues run this mission. The opening of the boxes reveals a real treasure.

Not to throw them away, the young boy and his friends, good revelers offer them to their clients, in the evening or at freestyle skiing events. The look was, it must be said very original! Without knowing it yet, the beginnings of the history of the MILF Sunglasses brand are inscribed here. 

The MILF Sunglasses Spirit

Benjamin then had the idea of finding the manufacturer who had made this eyewear in Oyonnax (in the Ain). The latter actually has a big stock on his arms and dust on these cartons. They are only available in neon pink.
But this is just a detail!!

Benjamin went to North America for a year to perfect his English and indulge his passion, snowboarding. He took a stock that he would sow as he stopped between Vancouver and Montreal via Hawaii and Banff, Alberta.
He is pleasantly surprised by the enthusiasm generated by these neon pink frames with an exceptional design.

The spirit of MILF sunglasses - Made In La France

French manufacturing - Made In La France

Much more than a cool name, it's a real movement!
In 2009, we had to find a name for the project, the glasses being already Made In France, MILF Made In La France was a natural case. Yes we can make Made In France products with high quality, originality and humor, right?
The idea is to develop products made in France as much as possible:

  • The glasses are injected in Oyonnax, Ain, France.
  • The screws are produced in Morez, Jura, France.
  • The glasses are made in St Claude, Jura, France.
  • The neckwarmers are designed, printed and manufactured in Annecy, Haute-Savoie, France.
  • The socks are knitted in collaboration with Monnet in Montceau-les-mines, Saône and Loire, in France.
  • The caps are embroidered in Thônes, Haute-Savoie but unfortunately we have not found any French manufacturers of caps.

Made In La France strives to prove that there is still talent and fine know-how in its country.

The adventure is gaining momentum over the years

Snoop Dogg, Methodman, Redman, Shaggy have already succumbed to the inimitable shape of MILF sunglasses... it's your turn to write the MILF Sunglasses story!

Snoop Dogg wears MILF Sunglasses glasses